Today I am going to talk about the single most important asset of your Internet Business.

It is this one thing that all top producers have and that every newbie should focus on having.

It took me 3-4 months before I realized the overall importance of having this and now that I know and have experienced the massive leverage I wanted to share it with you.

What is this ‘asset’?

It is your list.

How many times have you heard this, “The money is in your list“? Probably more than once I imagine, I know I did. If not then this post will absolutely without a doubt shed new light upon your dwindling flame.

First off – What is a list?

Hmm well put quite clearly a list is a database of names/ emails (Plus other info) of people who have given you permission to tell them whats on your mind based on the Niche you are in. For example, if you run a fitness blog and someone opts in to hear more about your fitness knowledge and advice, they have given you permission to build a sharing relationship by giving you their name/email in exchange for your information.

See how vitally important a list is? Imagine having 10,000 people who have all given you permission to tell them whats on your mind?

Imagine further having 10,000 people to send a single email offering a massively valuable affiliate product or program that if just 10% of 10% buy, that’s 100 sales.

Now picture this, if that affiliate product was a profit for you of $100 each sale – Well you just made $10,000.00 in one single email!

Do you see the big picture now?

From the get-go the very first focus you should have is building a list. Because it is this asset that is yours and yours only.

Now do heed this warning: The list is not strictly a sales tool for you – Each person on your list is a friend and someone that you need to give value and content to without asking in return. Before you can offer something like an affiliate product you must first build a trust based relationship through giving first.

Only at the point that you have built a trustful relationship can you ask for something in return.

Now that you understand what this single most important asset is and why it is important – Check back for part two which will build upon how you implement a list and how you use it properly to build lasting relationships.

To Success and Abundance,


Jason Croxford

Filed under: Network Marketing

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